Emotional benefit

As explained in The Art of AI Product Development

An emotional benefit is value produced by an interaction that creates personal connection, resonance, or positive feeling for the user.

A music streaming app may offer more than speed, convenience, or better recommendations. An emotional benefit is the value of an interaction that leaves a user feeling personally connected or positively engaged. It is one way to frame an AI opportunity around what users experience, rather than around the AI itself. section 2.1.1

Emotional benefit sits alongside automation, improvement, personalization, inspiration, and convenience in an AI opportunity tree. Use the categories to identify possible customer value, then compare the opportunities before deciding what to pursue. When communicating a chosen opportunity, explain how it improves users’ lives; a message should connect on both rational and emotional levels. section 2.1.1 section 12.3.1

Figure 2.3 AI opportunity tree for a music streaming app

The music streaming app opportunity tree places emotional benefits among other possible sources of AI-enabled value. section 2.1.1

How The Art of AI Product Development covers it

How deep it goes

Identifies emotional benefit as an opportunity category and messaging concern, but provides no emotional-benefit measurement method in the supplied evidence.

Examples

Uses a music streaming app’s AI opportunity tree to place emotional benefits alongside other benefit categories.

What you can do after

Apply it via an AI opportunity tree to consider emotional value, then communicate that value alongside rational benefits.

How it connects

Links emotional benefit to AI opportunity trees, personalization, convenience, and product value communication.

liveBookmanning.com

Read The Art of AI Product Development on liveBook Get the book at manning.com

Related concepts

• personalityproduced by · Personality is the characteristic pattern of relatively consistent traits, dispositions, and behavioral tendencies expressed by a person or model.
• emotional bondingproduces · Emotional bonding is the development of a meaningful affective attachment between a person and another person, entity, product, or interactive system.

This explainer was generated by Manning's knowledge graph from the text of The Art of AI Product Development. The section links point to the parts of the book it draws on.