An event funnel is a sequence of behavioral stages in which progressively fewer users or events reach later stages. It makes drop-off visible by comparing activity across stages. section 4.4.1
A typical e-commerce funnel moves through:
- Exploring products section 4.4.1
- Adding items to a cart section 4.4.1
- Purchasing products section 4.4.1
E-commerce event proportions
Inspecting event types can show a narrowing funnel: purchase events are much less frequent than cart events. Interpreting the cause requires additional context, such as launches, campaigns, viral posts, or sales. section 4.4.1
import pandas as pd
import numpy as np
import matplotlib.pyplot as plt
november = pd.read_csv("./data/november.csv.gz")
december = pd.read_csv("./data/december.csv.gz")
events = pd.concat([november, december], axis=0, ignore_index=True)
print(events.shape)
Use the combined events dataset as the starting point for exploring event types and identifying funnel stages. section 4.4.1
