Exploitation means choosing the action that seems best from what is already known, instead of spending effort to learn something new. section 1.27
In the trial-and-error setup, it follows exploration: after user preferences are discovered, the system shifts toward showing relevant ads rather than random ones. section 1.27
The tradeoff is simple but annoying: too much exploitation can miss new preferences, so reinforcement learning keeps asking how much exploration to leave in. section 1.27





