A generative marketing platform applies generative AI across audience discovery, campaign activation, creative production, targeting, and measurement. It translates marketers’ natural-language requests into data queries and actionable campaign assets. section 9.2.2 section 9.3
An end-to-end platform can connect these activities:
- Maintain audience context across a conversation, suggest useful segments, and explain why each audience was recommended. section 9.2.2
- Convert a selected audience into an automatically generated data query for activation. section 9.2.2
- Generate personalized, on-brand ad variations from brand assets, guidelines, formats, products, and audience information. section 9.2.2
- Integrate customer data management, targeting, activation, and measurement to support hyper-personalization. section 9.3
Audience-to-ad workflow
For REI, a marketer might identify canned organic apple juice as a lower-cost way to re-engage churned customers. The platform suggests or refines the audience, explains the recommendation, creates the required query, generates personalized Google Ad variations, and supports uploading the audience and creative to Google Ads. section 9.2.2
Figure 9.3 Example of audience suggestions provided by GrowthLoop
Review audience suggestions produced from a marketer’s natural-language request. section 9.2.2
Review how audience information, product context, and brand inputs shape generated display advertising. section 9.2.2
