Keyword stuffing means repeating a search term excessively to influence rankings. Older search engines rewarded repetition, but modern AI systems judge whether keywords fit naturally and whether content genuinely helps visitors. section 11.2 section 11.2.4
An Instant Pot website
For a site titled “Time Tested Recipes for the Instant Pot,” useful terms might include “Instant Pot,” “recipes,” “IP,” “easy,” “pressure cooker,” and “multi cooker.” Use the most relevant terms in body text, headings, and captions where they belong; do not force every variation into every paragraph. section 11.2
Avoid keyword stuffing by following a visitor-first workflow:
- Start with search intent: identify what visitors want and choose roughly five important terms that describe the content. section 11.2
- Add keywords organically to body text, headers, and captions instead of inserting them wherever possible. section 11.2
- Use synonyms and related terms to provide topical depth, but do not replace keyword stuffing with LSI stuffing. section 11.2.4
