Opportunity sizing estimates the value, costs, and expected effects of pursuing a product or organizational opportunity. It compares likely benefits with the work required. section 1.1.4 section 3.1.1
A practical sizing effort combines:
- External research and organizational context. section 3.1.1
- Exploration of available data before project-specific exploratory data analysis. section 3.1.1
- Measurements such as means, medians, totals, and purpose-built success metrics. section 1.1.4
- An estimated range of affected users, customers, behaviors, or business outcomes. section 3.1.1
Redesigning a confusing website experience
A user segment shows low weekly engagement, unusually high support-ticket volume, and frequent subscription cancellations. A redesign addressing common sources of confusion can be assessed by estimating the business loss of inaction, labor costs, and possible improvements in engagement. section 1.1.4
Engaging adolescent volunteers
Historical reports, evaluations, grant applications, and city grant data help estimate the potential effect of an adolescent volunteering initiative. Declining active volunteers, lower registrations, and volunteer tenure provide evidence for sizing the opportunity. section 3.1.1
