Password reuse means using the same password for multiple accounts or services. It is tempting because people prefer passwords that are easy to remember, but one stolen or weak password can affect many accounts. section 11.2
Remembering a different password for every website sounds safer, yet the mental load is impractical for many users. Two common responses move the burden away from repeated human memory: single sign-on and password managers. section 11.2.1
The main alternatives work in different ways:
- Single sign-on (SSO) lets a user prove ownership of one account to access multiple services, reducing the number of passwords to remember. section 11.2.1
- Password managers generate or suggest complex passwords for new sites, remember separate passwords, and protect access behind one master password. section 11.2.1
- SSO depends on participating services, while password managers address broader web use through the client rather than changing every server. section 11.2.1
Connect without another password
A user with a Facebook or Google account can connect to a new service such as Airbnb through SSO instead of creating another password.
