A peer-reviewed research paper reports scholarly findings evaluated by subject-matter experts before publication. Reviewers assess the methods, arguments, and conclusions for errors and empirical soundness. section 10.3.2
Use peer-reviewed research to strengthen an analysis, guide measurement choices, or replace resource-intensive original analysis when relevant findings already exist. Treat peer review as valuable quality control, not a guarantee of perfection. section 10.3.2
Measuring engineering productivity
An HR analyst reviews organizational psychology research to identify recommended measures for the speed and quality of software engineering deliverables before proposing a capacity plan. section 10.3.2
Table 10.1 Research terms corresponding to industry terms and subdomains of analytics
|
Research domain
|
Search these research fields
|
|---|---|
|
Marketing analytics
|
Market research, consumer behavior
|
|
Human resources analytics
|
Industrial/organizational psychology, personnel psychology, social psychology
|
|
Financial analytics
|
Financial metrics, business performance indicators, econometrics
|
|
Product analytics
|
Cognitive psychology, behavioral psychology
|
|
All of analytics
|
Statistical methods, analysis, machine learning, measurement development
|
Use related research fields to search for evidence in marketing, HR, financial, product, and general analytics. section 10.3.2
