A planogram is a visual store layout that specifies where product categories and individual items should be placed. It helps retailers use space wisely while making products easier for customers to navigate and access. section 4.8
Association rules provide data-driven directions for planograms by identifying products frequently purchased together. Historical transactions must be discovered, loaded, and transformed into the format required by the association-rule algorithm. section 4.8
Milk and bread
If transactions show that customers often buy milk and bread together, placing bread near the milk counter can make it easier to find and support continued purchases. section 4.8
Figure 4.24 An example of a planogram. Planograms are very useful for visual merchandising.
Inspect a visual planogram showing how product categories occupy defined areas of retail space. section 4.8
