Power analysis sizes an A/B test to detect the smallest practically meaningful effect, reducing the chance of missing an opportunity because the experiment is too small. section 2.3.2
Apply it by:
- Choose the practical significance threshold, such as a cost difference of 1.0 mip. section 2.3.2
Trading-cost experiment
With practical significance set to 1.0 and equal treatment variability, the basic design returns 7 measurements; adding power analysis returns 16. Real agency experiments may need hundreds or thousands of measurements over one to four weeks. section 2.3.2


