An RFI (request for information) is an early opportunity to clarify a prospective customer’s needs before proposing a solution. An initial RFI may describe a technology change without specifying the application the customer needs. section 3.5
Clarifying the need
The Bike Shop wanted to replace costly existing systems with a cloud-based solution, but its initial RFI omitted application requirements. In an RFI meeting, the team asked what the business needed to achieve. The answer—reduce spending and retain customers—led to a possible use of customer data to identify churn risk and suggest interventions. Treat that idea as a candidate response to the need, not as a requirement already established by the RFI. section 3.5
