The right to erasure, also called the right to be forgotten, allows an individual to request deletion of personal data held by an organization under applicable law. section 8.2.1
In analytics, erasure can change historical metrics: deleting identifying fields and activity records may make active-user and regional counts inaccurate, especially for affected EU and United States users. section 8.2.1
Practical implications include:
- Delete all information about a requesting EU user or California resident, including an anonymized record. section 8.2.1
- Remove identifying values after twelve months for deactivated EU users while deleting their activity records entirely. section 8.2.1
- Preserve analytical continuity by capturing prior-day anonymized and aggregated snapshots in dedicated warehouse tables. section 8.2.1


