Search query analysis examines which queries bring visitors to a website and where the site appears for those queries in Google Search results. It helps you understand search traffic and improve your website’s visibility. section 11.3
Use Google Search Console to:
- Find the queries, keywords, and keyphrases that actually send visitors to your site. section 11.3
- Check your site’s position in Google’s search results for those queries. section 11.3
- Review search traffic performance while also investigating crawling errors and indexing status. section 11.3
A practical check
Open Google Search Console and inspect the queries sending visitors to your website. Compare those queries with the site’s positions in Google Search results, then use the findings to guide visibility improvements. Repeat the check periodically, since published pages may fail to appear when indexing problems occur. section 11.3
