A selling point is a qualification or benefit that makes you a strong fit for a particular role. Identify three to five points that combine your skills, knowledge, and experience, then state the connection to what the employer needs rather than assuming it is obvious. section 1.9 section 2.14
Make each selling point persuasive by grounding it in the role:
- Match it to a competency or requirement in the job description. section 1.9
- Support it with a brief story that names your actions and results; include relevant performance metrics when available. section 1.9 section 10.10
- Explain the value directly, especially in an initial screening interview where the interviewer may know only the role basics. section 1.9
- Close by showing the uncommon combination you bring, such as having A and B as well as C and D. section 2.14
From self-praise to evidence
Weak: “I’m the best marketer you’ll ever find.” Stronger: name the marketing work completed, its results, and the specific needs it prepares you to meet. Confidence works best when it is balanced with humility and concrete evidence, not superlatives. section 2.14 section 10.10
When an interviewer asks few questions, use a relevant question to open a path to one of your strongest examples. Asking about a department’s challenges can create a natural transition to how you solved similar problems. section 12.4
Interview prep chart
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Competency |
Story including actions and results |
Use the prep chart to pair each job competency with a concise story showing your actions and results, then draw selling points from those matches. section 1.9
