A slogan, or tagline, is a short phrase that characterizes or promotes a page, product, service, or organization. On a website, it usually appears beneath the title in the header. section 7.1 section 5.2.3
Use a tagline when building or customizing a simple web page:
- Place it in the header beneath the page title. section 7.1
- Change the wording directly in the HTML when only a small customization is needed. section 5.4
- Keep the surrounding <p> and </p> tags intact, and adjust the tagline’s type size through CSS. section 5.4 section 5.2.3
A sample website tagline
An online journal header can pair the title “The Moo Point” with the tagline “It’s like a cow’s opinion, you know, it just doesn’t matter. It’s moo.” section 5.2.3
