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Social media promotion

As explained in Data Storytelling with Altair and AI

Social media promotion is the dissemination of information or marketing messages through social networking platforms.

Social media promotion is one practical way to encourage audiences to share campaign information. In a pet-event campaign dominated by cat participants, it targets dog-focused audiences to increase dog participation. section 9.2.1

Use social media promotion as part of a broader sharing plan:

  • Pair it with an online campaign and influencer engagement. section 9.2.1
  • Frame the message around dog websites and the audience most likely to respond there. section 9.2.1

How Data Storytelling with Altair and AI covers it

How deep it goes
Defines the tactic through a campaign scenario but stops short of prescribing platform tactics or measuring promotional performance.
Examples
Uses a dogs-and-cats event, dog-focused websites, and a visualized social-sharing call to action.
What you can do after
Apply it as a targeted sharing option for audiences associated with a campaign.
How it connects
Connects online campaigns, influencer engagement, audience sharing, and social media campaigns.
Cover of Data Storytelling with Altair and AI
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This explainer was generated by Manning's knowledge graph from the text of Data Storytelling with Altair and AI. The section links point to the parts of the book it draws on.