A supply chain decision determines what demand information is useful. Forecasts should match the activity being planned, its material, geographical, and temporal granularity, and its time horizon. section 5.3.1 section 7.1
Match forecast detail to the decision’s operating horizon:
- Logistics managers decide which shops or warehouses receive goods over the next few days, requiring granular forecasts by store, product, and day. section 7.1
- Plant managers plan production over the next few weeks, while marketing strategists assess product renewal over six to nine months. section 7.1
- Finance managers plan cash flow over following quarters, making aggregated revenue forecasts more appropriate. section 7.1
Shipping demand from a plant
Suppose a plant must decide which products to ship to regional warehouses. Forecast demand for each warehouse’s geographical footprint rather than its historical shipments. If Warehouse A is out of stock, Warehouse B may fulfill A’s orders, causing shipments to misrepresent the demand each warehouse should serve. section 5.3.1
Figure 7.1 Supply chain roles and forecasting granularities and horizons
Use the figure to compare supply chain roles with the forecasting granularities and horizons their decisions require. section 7.1
