A title element is a headline that summarizes and introduces the text that follows. Strong titles help visitors understand the content quickly and establish a clear information hierarchy. section 4.1.5
Create titles that are specific, readable, and useful to the intended audience:
- Keep titles punchy, usually no longer than nine words. section 9.3
- Use active or emotive words, and include numbers when they suggest comprehensive coverage. section 9.3
- Describe the reader’s benefit and be specific rather than relying on generic phrases. section 9.3
- Make headings and subheadings visibly distinct from one another and from body text through size or weight. section 4.1.5
A practical headline workflow
Create a custom GPT that reads a blog message and proposes five titles. In its instructions, require titles to match the message, avoid vulgarity and highly technical words, stay under nine words, and offer varied approaches. For example, replace “The Best Way to Cook Fish” with “Fry Salmon in an Instant Pot.” Test promising versions with audience analytics. section 9.3.1 section 9.3
