A de-accelerator deliberately slows a component’s movement toward commodity status to preserve an advantage. On a Wardley Map, it appears as a thick arrow pointing from right to left. section 5.5.2
Common de-accelerators include:
- Intellectual property rights restrict competitors from using capabilities or designs, protecting an innovative advantage. section 5.5.2
- Fear, uncertainty, and doubt reduce demand for more evolved components by amplifying risks or creating false narratives. section 5.5.2
Protecting the iPhone advantage
Apple used patents to challenge Samsung over copied iPhone design elements. The dispute illustrates how intellectual property can make competitors work harder to reproduce an advantage. section 5.5.2
Discouraging serverless adoption
Claims about vendor lock-in and cloud providers accessing customer data were used to discourage businesses from adopting serverless technologies. This illustrates FUD as a demand-reducing tactic. section 5.5.2
Use the Wardley Map visualization to locate de-accelerators as forces that resist a component’s movement toward commodity. section 5.5.2
