Ubiquity measures how common a capability or component is across organizations in a landscape. It helps place components along an evolution path and distinguish rare capabilities from widespread ones. section 5.3.1 section 5.6
Use these stages as weak signals rather than a precise classification:
- Genesis: the capability is rare, possessed by very few or no organizations. section 5.3.1
- Commodity: the capability is widespread and stabilizing, with availability becoming expected. section 5.3.1
Online food delivery
A menu is widespread across competitors and commonly understood, so it sits at or near commodity. Restaurant optimization, held by one or two organizations and still shaped by experimentation, is closer to genesis. section 5.3.1
