Uncovered demand occurs when available inventory cannot fulfill customer demand. In retail forecasting, it is more harmful than overstock because it combines missed profit with dissatisfaction and possible customer loss. section 9.4.1
Use uncovered demand as a central concern when reviewing forecast errors:
- Prefer slight overprediction to underprediction, because negative residuals indicate demand was missed. section 9.4.1
- Inspect residual bias and spread; a negative skew is a deployment red flag, while excessive positive bias also creates overstock risk. section 9.4.1
- Agree forecasting granularity and resulting stock-management use cases with product managers, category managers, and stakeholders. section 9.4.1
Forecast residuals
A model with small positive bias and low residual variance approaches the preferred scenario. A model skewed toward negative residuals increases the risk of uncovered demand and should not be deployed in its current version. section 9.4.1
