Video generation uses generative machine-learning models to create or transform moving images. Tools such as Runway and Sora make video generation and editing faster, more accessible, and increasingly controllable for artists and filmmakers. section 1.21 section 4.7
Common creative roles include:
- Automating time-intensive production tasks so artists can focus on story, composition, and stylistic experimentation. section 4.7
- Turning previously impractical visual ideas into sequences, animations, and immersive experiences. section 4.7 section 4.9
- Supporting AI-assisted filmmaking through partnerships between video technology companies and major studios. section 1.21
The Hardest Part
Washed Out’s 2024 music video, directed by Paul Trillo, stitched dozens of Sora-generated clips into a continuous dreamlike zoom from text prompts. The process enabled a concept Trillo had imagined years earlier but previously lacked the tools to produce. section 4.9
The technology also complicates ideas of originality, authorship, and recognized creative labor. Its growing accessibility changes who can produce video, but does not settle how generated work should be valued or governed. section 4.7
