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Virtual influencer

As explained in Introduction to Generative AI, Second Edition

A virtual influencer is a fictional or digitally represented persona that publishes content, promotes causes or products, and engages audiences as an influencer.

A virtual influencer is a fictional or digitally represented persona that publishes content, promotes causes or products, and engages audiences like a human influencer. Lil Miquela, introduced on Instagram in 2016, exemplifies this form. section 4.6

Virtual influencers combine creative production with public-facing identity:

  • Human writers, marketing teams, artificial intelligence (AI), and 3D modeling can jointly produce the persona and its content. section 4.6
  • They offer brands customizable, scalable personas that can adapt to audiences and campaigns. section 4.6
  • Their fictional identities raise questions about authenticity, representation, cultural appropriation, labor, and creative responsibility. section 4.6

Lil Miquela

Lil Miquela shares selfies, collaborates with major fashion brands, promotes social causes, and engages audiences despite being entirely fictional. section 4.6

How Introduction to Generative AI, Second Edition covers it

How deep it goes
Explains the persona, production workflow, benefits, and ethical tensions without detailing implementation.
Examples
Uses Lil Miquela’s Instagram presence, fashion collaborations, selfies, and social-cause promotion as concrete examples.
What you can do after
Evaluate virtual influencers as scalable creative tools while recognizing unresolved questions about identity, labor, and responsibility.
How it connects
Connects virtual influencers with artificial intelligence, 3D modeling, marketing, representation, authenticity, and cultural appropriation.
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This explainer was generated by Manning's knowledge graph from the text of Introduction to Generative AI, Second Edition. The section links point to the parts of the book it draws on.