A why stack traces a requested feature through successive reasons until the team identifies an underlying, measurable business goal. It clarifies value, supports prioritization, and helps teams adapt features as circumstances change. section 4.2.8
Frequent Flyer cards
A team asks why its system must integrate with a banking partner. The answers progress from issuing cards, to selling Frequent Flyer points, to generating revenue from banks that provide member benefits to their customers. The resulting goal gives the team a basis for evaluating the feature’s value. section 4.2.8
