A worst possible question invites people to answer in the opposite direction from what they expect. In a listening discussion, that permission can open up more creative thinking. Answers may reveal that the organization is already doing something participants consider harmful, or uncover an unlikely idea worth refining. section 4.3.3
Invert the opportunity question
Ask: “What is the worst possible business opportunity that this organization could go all in on?” Look for both uncomfortable descriptions of current choices and surprising ideas with potential. section 4.3.3
