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AI-Powered Search shows you how to build cutting-edge search engines that continuously learn from both your users and your content to drive more domain-aware and intelligent search. You’ll learn modern, data-science-driven search techniques, such as

  • Semantic search using dense vector embeddings from foundation models
  • Retrieval augmented generation (RAG)
  • Question answering and summarization combining search and large language models (LLMs)
  • Fine-tuning Transformer-based LLMs
  • Personalized search based on user signals and vector embeddings
  • Collecting user behavioral signals and building signals-boosting models
  • Semantic knowledge graphs for domain-specific learning
  • Multimodal search (hybrid queries on text, image, and other types)
  • Implementing generalizable machine-learned ranking models (learning to rank)
  • Building click models to automate machine-learned ranking
  • Vector search optimization techniques like ANN search, quantization, representation learning, and bi-encoders versus cross-encoders
  • Generative search, hybrid search, and the search frontier

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