Copyright
Brief Table of Contents
Table of Contents
Preface
Acknowledgments
About this Book
Author Online
1. Introducing the application of psychology to design
Chapter 1. Meeting users’ needs: including psychology in design
1.1. Principles included in this book
1.1.1. Design to create and change behaviors
1.1.2. Design for influence and persuasion
1.2. Criteria for inclusion in this book
1.2.1. Taught in graduate school
1.2.2. Citations: a popularity contest
1.2.3. Simplicity
1.2.4. Relevant to design
1.3. Why you should read this book
1.3.1. You’ll gain knowledge
1.3.2. You’ll learn how to think like your users
1.3.3. You’ll learn to communicate the needs of users
1.4. What this book won’t teach you
1.5. Addressing psychology enhances usability
1.5.1. What designing without psychology looks like
1.5.2. What designing with psychology looks like
1.6. And now, a passionate word on persuasion
1.7. Talking the talk: conversations about psychology
1.8. Summary
1.9. Cheat sheet
2. Why do folks act like that? Principles of behavior
Chapter 2. Designing for regular use: addressing planned behavior
2.1. Introduction
2.1.1. Brief academic background
2.2. Key concepts of planned behavior
2.2.1. People want a positive outcome
2.2.2. People want to know what others are doing
2.2.3. People want control
2.2.4. People often intend to engage in a behavior
2.3. How to design for users’ plans
2.3.1. Design for positive outcomes of using your design
2.3.2. Make your design socially acceptable