- A data analyst, data scientist, or machine learning engineer
- Working for an organization that offers a product or service with repeat customers or users
Such services are often sold by subscription, but your organization does not need to sell subscriptions in order to take advantage of this book. All you need is a product with repeat customers or users and a desire to keep them coming back. This book teaches a lot of techniques related to subscriptions, but in every case, I show how the same concepts apply to retail and other nonsubscription scenarios.