Most documents in the content folder of a Hugo website consist of textual content in a markup language and its associated metadata in a metadata language. Markdown is the most popular markup language and the most widely used. YAML is among the most popular languages for writing key-value configurations, where human readability is essential.
Figure 3.1 (top) shows the focus area for this chapter. In sections 3.1 to 3.3, we will focus on the Markdown language to provide content, and from section 3.4 onward, we will study the YAML language that adds the metadata. We will also look at the typical metadata entries in the front matter of a website. In this chapter, we will format the pages we created for the website we built for Acme Corporation in chapter 2.