Chapter 10. The relevance-centered enterprise
This chapter covers
- Improving how your organization works on relevance problems
- Interpreting user behavioral data to evaluate search relevance
- Making the broader culture aware of search relevance and its value
- Incorporating domain experts, marketing, and other colleagues
- Adding content curators and information scientists to the search team
- Measuring correctness with test-driven relevancy
Our conversation up to this point has been about how to implement the technical requirements of search relevance. We’ve yet to discuss the fundamental why behind implementing these requirements. If you’re a software developer, you know it’s easy to toil for months on end on a feature or product. Only finally when you release it do you discover that the market has little interest in your work. Your careful craftsmanship is squandered as users’ feedback renders a harsh verdict on what you’ve delivered.