Chapter 1. The secret to a successful website

 

In this chapter

Here’s the million-dollar question:

“What is the secret to a successful website?”

I’m not foolish enough to suggest a single answer. But in my decade of working on client websites, I’ve noticed a recurring pattern: the sites that succeed are those that have a well-informed, passionate website owner at the helm. No single thing makes a site successful, but a good website owner puts into place the elements that give a site a fighting chance.

The question should be not “What is the secret to a successful website?” but “How do I become a great website owner?”

No definitive manual exists that explains how to do the job.

What does it mean to be a website owner, and how can you do it successfully?

Discover your missing manual

Principle 1. Balance conflicting priorities

Principle 2. Define your role

Principle 3. Plan for the future

Next actions