chapter one
Chapter 1. The secret to a successful website
In this chapter
- Making your site easy to use
- Providing access for all
- Producing aesthetic appeal
- Facilitating development
- Creating killer content
- Focusing on objectives
- Having a vision
- Being an advocate
- Evangelizing your site
- Managing your content
- Coordinating your projects
- Resolving disagreements
Here’s the million-dollar question:
“What is the secret to a successful website?”
I’m not foolish enough to suggest a single answer. But in my decade of working on client websites, I’ve noticed a recurring pattern: the sites that succeed are those that have a well-informed, passionate website owner at the helm. No single thing makes a site successful, but a good website owner puts into place the elements that give a site a fighting chance.
The question should be not “What is the secret to a successful website?” but “How do I become a great website owner?”
No definitive manual exists that explains how to do the job.
What does it mean to be a website owner, and how can you do it successfully?