Table of Contents

 

Copyright

Brief Table of Contents

Table of Contents

Foreword

Preface

Acknowledgments

About this Book

Author Online

About the Author

Chapter 1. The secret to a successful website

Discover your missing manual

Battling information overload

Seeing the bigger picture

Having a “need to know” mentality

Principle 1. Balance conflicting priorities

Making your site easy to use

Providing access for all

Producing aesthetic appeal

Facilitating development

Creating killer content

Focusing on objectives

Principle 2. Define your role

Having a vision

Being an advocate

Evangelizing your site

Managing your content

Coordinating your projects

Resolving disagreements

Principle 3. Plan for the future

Evaluating your objectives

Refining your website

Promoting your site

Next actions

Action 1

Action 2

Action 3

Chapter 2. Stress-free planning

Keep your planning lightweight

Don’t plan in a bubble

Understanding the context of your web project

Gaining context through consultation

Measure success

Avoiding unrealistic goals

Avoiding the blame game

Know your site

Qualitative feedback

Quantitative analysis