Copyright
Brief Table of Contents
Table of Contents
Foreword
Preface
Acknowledgments
About this Book
Author Online
About the Author
Chapter 1. The secret to a successful website
Discover your missing manual
Battling information overload
Seeing the bigger picture
Having a “need to know” mentality
Principle 1. Balance conflicting priorities
Making your site easy to use
Providing access for all
Producing aesthetic appeal
Facilitating development
Creating killer content
Focusing on objectives
Principle 2. Define your role
Having a vision
Being an advocate
Evangelizing your site
Managing your content
Coordinating your projects
Resolving disagreements
Principle 3. Plan for the future
Evaluating your objectives
Refining your website
Promoting your site
Next actions
Action 1
Action 2
Action 3
Chapter 2. Stress-free planning
Keep your planning lightweight
Don’t plan in a bubble
Understanding the context of your web project
Gaining context through consultation
Measure success
Avoiding unrealistic goals
Avoiding the blame game
Know your site
Qualitative feedback
Quantitative analysis