Acquisition metric
An acquisition metric measures how effectively a product, service, or API attracts new users or customers.
BDD in Action, Second Edition
An acquisition metric measures how effectively a product or service attracts new users or customers.
- How it is used
- Measures progress in drawing desired actors into a product or service ecosystem.
- How deep it goes
- Works through a bottleneck and measurable goal, but does not specify an analytics implementation.
- Examples
- Uses business travelers’ 5% share of booking inquiries and a proposed 300% increase in site visits.
- What you can do after
- Practice/perform acquisition bottleneck analysis and turn a pain point into a measurable goal before choosing deliverables.
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Automating API Delivery
An acquisition metric measures developers' initial sign-up or adoption of an API.
- How it is used
- Tracks developers’ initial API sign-up or adoption as part of API product measurement.
- How deep it goes
- Defines the category and its measurement scope but does not detail acquisition formulas, instrumentation, or analysis procedures.
- Examples
- Uses developer account sign-ups by referral channel as a related example of measuring developers’ movement toward API adoption.
- What you can do after
- Evaluate developer adoption as a leading indicator contributing to management’s focus metrics.
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Related concepts
- pirate metricspart of · Pirate metrics, also called AARRR, are a startup and product measurement framework organized around acquisition, activation, retention, revenue, and referral.
- acquisitionmeasures · Customer acquisition is the process of attracting and converting prospective customers or users into customers or users of a product or service.
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