Activation metric
An activation metric measures the extent to which newly acquired users begin engaging with a product and experiencing its intended value.
BDD in Action, Second Edition
An activation metric measures the extent to which newly acquired users begin engaging with and recognizing value in a product, service, or program.
- How it is used
- Measures whether attracted actors begin engaging with a service and seeing its value, between acquisition and retention in AARRR.
- How deep it goes
- Defines activation and works through a business-travel bottleneck, a quantified target, and a proposed survey measure.
- Examples
- Uses trials, videos, newsletters, and productive in-flight business conversations reported through post-flight surveys.
- What you can do after
- Practice/perform it by setting an engagement target, choosing a measure, and relating an activation bottleneck to possible deliverables.
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Automating API Delivery
An activation metric measures the transition of an API user from evaluation to active use in an application or production environment.
- How it is used
- Tracks developer progress from API evaluation into active application or production use as part of API product analytics.
- How deep it goes
- Defines activation as a metric category and leading indicator but does not specify calculation rules, thresholds, or implementation details.
- What you can do after
- Evaluate whether developers have progressed from evaluating an API to actively using it.
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Related concepts
- pirate metricspart of · Pirate metrics, also called AARRR, are a startup and product measurement framework organized around acquisition, activation, retention, revenue, and referral.
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