An activation metric measures whether a developer moves from evaluating an API to actively using it in an application or production environment. It belongs to the API product metric family and serves as an action metric that contributes to management’s focus metrics as a leading indicator. section 11.1.3
Use activation metrics within the broader developer measurement journey:
- Interpret the measured user as the developer integrating the API, regardless of how many end users consume the resulting application. section 11.1.3
- Relate activation to discovery, engagement, acquisition, retention, and experience metrics when organizing API product analytics. section 11.1.3
Figure 11.5 Extending the developer journey map with API product metric categories
Use the developer journey map to position activation between API evaluation and active application or production use. section 11.1.3
