The b element marks text that deserves visual attention because it is a keyword or has a distinct role, without declaring it important or adding emphasis. Browsers usually render its content in bold. section 12.2.6
Mark menu commands
Use <b> around words such as menu names and commands: “To save your work, pull down the <b>File</b> menu and then click <b>Save</b>.” section 12.2.6
Choose the element that matches the meaning of the text:
- Use b for keywords, names, or interface labels that differ from surrounding text. section 12.2.6
- Use strong when the text is important, em when it needs added stress, and i for alternative text such as a book title. section 12.2.6 section 12.6
