A blog post pattern is a recurring structure and rhetorical purpose for a technical article. Common patterns include “The Bug Hunt,” “How We Built It,” “Lessons Learned,” “We Rewrote It in X,” and “Thoughts on Trends.” section 1.0
Choose the pattern according to reader intent: a post celebrating an engineering feat needs a different approach from one arguing that a popular idea is wrong. section 1.4
Use pattern-specific guidance to shape the article:
- The “Bug Hunt” follows a detective-story arc: a protagonist, an antagonist, suspense, side plots, and a satisfying resolution or cliffhanger. section 8.0
- Pattern-specific writing should address its characteristics, dos, don’ts, and examples rather than rely on one universal formula. section 3.0
- Apply the same pattern deliberately when adapting a post into other technical communications, such as documentation, proposals, presentations, or videos. section 1.0
