A business question is a decision-oriented question about goals, operations, performance, or opportunities. It gives analysis a practical direction, but rarely has a single-step answer. section 3.1
Turn the question into several research questions that connect business processes with available data. Stakeholders understand their operations, while analysts must assess which data, integrations, and quality checks can support reliable findings. section 3.1 section 3.1
Typical decompositions include:
- “How do we make more money?” can become “Who spends the most?”, “Can they buy more?”, and “Where do we find similar people?” section 3.1
- “How do we reduce costs?” can become questions about which production step creates the most scrap and which parameters might reduce it. section 3.1
