Centrality measures quantify how important or influential a node is within a network. Centrality algorithms calculate these measures for tasks such as identifying influential users. section 5.1
Common structural criteria include:
- Degree centrality counts a node’s relationships; a higher count indicates greater influence. section 5.1
- Information-flow influence measures how much a node controls or affects information moving through the network. section 5.1
Friendship network
In a friendship network divided into three communities, Ganesh is influential because he bridges all three groups. Removing him breaks the network into three parts, while Ljubica and Jack connect their community to the rest. section 5.1
Figure 5.4 Friendship network with node size corresponding to their influence over the information flow
View node sizes representing influence over information flow in the friendship network. section 5.1

