Count data records events or units as integer-valued observations. In retail, each item-store-period demand forecast is count data: the system predicts how many units will sell while keeping delivered and sold quantities close and avoiding stockouts. section 5.3.1
Treat count data as a forecasting-design constraint:
- Use discrete predictive distributions when decisions depend on the full range of possible demand, not only a point forecast. section 5.3.1
- Question continuous-distribution approximations when counts become small or granular. section 5.3.1
- Judge metrics against the operational goal: narrowing the delivered-versus-sold gap while meeting a defined service-level agreement. section 5.3.1

