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Cross-posting

As explained in Writing for Developers: Blogs that get read

Cross-publishing is republishing substantially the same written content on more than one publication or website.

Cross-posting republishes substantially the same article on another publication or website to gain additional exposure. Treat it as a distribution choice, not an automatic win. section 15.0

Use this quick test before copying an article:

  • Publish quickly when the additional exposure costs only a few minutes. section 15.4.3
  • Skip platforms where earlier posts attracted little readership or engagement. section 15.4.3
  • Adapt the emphasis to the destination audience instead of copying blindly. section 15.5.4
  • Request links to your blog, project, or company; ask for the original post’s canonical URL when the copy is close. section 15.5.4

Change the emphasis

A post about a FakeDB migration and Zig should emphasize migration mechanics for a FakeDB audience, but foreground Zig lessons for a Zig audience. section 15.5.4

How Writing for Developers: Blogs that get read covers it

How deep it goes
Explains platform selection, audience adaptation, performance review, link requests, and canonical URLs, but not publication-specific procedures.
Examples
Uses FakeDB, Zig, Apache Pinot, and StarTree as examples of adapting technical articles to related audiences and company blogs.
What it assumes
Assumes a completed article, defined audience goals, and enough knowledge to judge each publication’s readers and past performance.
What you can do after
Apply cross-posting by selecting worthwhile platforms, reshaping emphasis for readers, and negotiating attribution and canonical links.
How it connects
Connects article goals, audience targeting, guest blogging, self-publishing platforms, content aggregators, and canonical URLs.

Related concepts

This explainer was generated by Manning's knowledge graph from the text of Writing for Developers: Blogs that get read. The section links point to the parts of the book it draws on.