Retention

Q: How deeply does Natural Language Processing in Action, Second Edition cover retention?

Defines retention’s role in event-based UX measurement but does not provide a formula or implementation procedure.

As explained in Natural Language Processing in Action, Second Edition

A retention metric measures the proportion of users who return to use a product or service after an earlier interaction.

Retention measures whether users return after an earlier interaction. For chatbot UX, it belongs to HEART, a framework that groups measurement into happiness, engagement, adoption, retention, and task success. section 12.7.3

Start with events: a chatbot can record when someone begins engaging, asks a question, or says thank you. Retention analysis then asks which tracked behavior best represents continued use and supports the journey you want to improve. section 12.7.3

Chatbot UX measurement

A chatbot team might track engagement events alongside retention to understand whether users return, rather than treating an initial signup as meaningful use. section 12.7.3

How Natural Language Processing in Action, Second Edition covers it

Cover of Natural Language Processing in Action, Second Edition

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Also explained in

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Automating API DeliveryUser retention is a measure of the proportion of users who continue to use a product during a specified later period.
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Think Like a Software Engineering ManagerEmployee retention rate is the proportion of employees who remain with an organization over a specified period.
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Delivering Machine Learning Projects: From design to deploymentCustomer retention is the continuation of a customer's relationship with a business over time.
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BDD in Action, Second EditionA retention metric measures the extent to which users or customers continue returning to or using a product, service, or program.
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First-Party Data ActivationThe maintenance of existing customer relationships through continued purchasing, renewal, or re-engagement.
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Financial AI in PracticeRetention is the proportion or number of users who continue using a product or service over a specified period.

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Related concepts

pirate metricspart of · Pirate metrics, also called AARRR, are a startup and product measurement framework organized around acquisition, activation, retention, revenue, and referral.
metrickind of · A metric is a quantitative measure used to characterize or assess a property, condition, behavior, performance, or outcome.
turnoveralternative to · Turnover is a measure of the amount or rate of sales, exchanges, or replacements occurring within an organization or portfolio over a specified period.
internal mobilityaddressed by · Internal mobility is the movement of employees between roles or opportunities within the same organization.

This explainer was generated by Manning's knowledge graph from the text of Natural Language Processing in Action, Second Edition. The section links point to the parts of the book it draws on.