An e-commerce website presents or sells goods or services online. Its main goal should guide the site’s design, content, features, and audience experience so the result feels organized and trustworthy. section 3.2 section 3.2.1
Before building, decide what you will sell, who you want to reach, what visitors should do, and which resources you can afford. The site may begin with useful content and later add online sales. section 3.2 section 3.2.2
A practical e-commerce plan accounts for:
- Choosing the sales model that best fits your goals and audience. section 10.9
- Selecting an e-commerce plugin, with WooCommerce identified as a common choice and alternatives available when it is more than you need. section 10.0 section 10.9
- Using Secure Sockets Layer (SSL) to provide secure communication and avoid a Not Secure warning. section 10.9
- Adding a clear call to action, improving conversion from visitors to customers, and marketing to attract and retain buyers. section 10.0 section 10.9
Content first, products later
A bass fisherman might first publish specific tips for people fishing Randleman Lake, build a local audience, and later add handmade lures as products. A freemium theme and low introductory-cost hosting can support the early stage while demand develops. section 3.2.2
