A global model forecasts across an entire collection of products or series, learning reusable patterns from all available historical data rather than fitting each product separately. section 15.1.1
Its operational value comes with an important trade-off:
- It can transfer evidence from historically promoted products to a product that has never been promoted. section 15.1.1
- It can learn broad effects such as promotion-driven demand increases and continuation of recent demand trends. section 15.1.1
- It benefits from more product data but needs a sufficiently large dataset to find meaningful relationships. section 15.1.1
- It does not necessarily learn direct relationships between products; global properties and patterns may be all it captures. section 15.1.1
