Brainstorming gathers many ideas before judging them. Everyone can suggest practical, unusual, or seemingly impossible possibilities; evaluation comes later. section 15.0
A coffee-shop idea storm
A team imagines customer, barista, and manager accounts, product pictures, promotions, reports, voice commands, robotic coffee-making, and face recognition. One person records every suggestion instead of interrupting to decide what is feasible. section 15.0

