When a company uses your data, does that mean it owns it? Licensing grants limited rights to use something under agreed terms without transferring ownership. The distinction matters: owning data and letting someone use it are not the same. section 3.5
Software offers a familiar comparison: using a program or search service does not mean you own it. In a data-licensing arrangement, you retain ownership and grant a company permission to use your data for specified purposes. The terms can limit what the company does with it. section 3.5 section 8.7.2
One product, one defined use
Suppose a company licenses your data to study toothpaste products and marketing. If it later wants to use the data for deodorant, the original license does not cover that new category; it must make another agreement and pay again. A data intermediary can provide standard licensing agreements. section 8.7.2
