A cohort is a group of API users classified by the date of their first request. Tracking each cohort's later requests reveals retention and API stickiness over time. section 11.1.3
Use cohorts to measure repeat API usage:
- Record each user's first API request date and assign the user to the corresponding cohort. section 11.1.3
- Track the percentage of users in each cohort who make requests on each day after joining. section 11.1.3
- Compare seven-day or thirty-day retention and interpret declining repeat use as possible churn. section 11.1.3
Retention window
Group users whose first requests occurred on the same date, then calculate what percentage of that group requests the API on each of the next seven or thirty days. section 11.1.3
