A marketing workflow organizes campaign ideas, audience selection, experiments, creative production, execution, review, and interpretation. Generative AI shifts marketers from creating everything manually toward approving machine-suggested work. section 9.3.5
AI adoption changes the marketer’s responsibility in stages:
- Creator: develop campaign ideas, determine target audiences, design experiments, create assets, and execute operations. section 9.3.5
- Approver: review proactive AI-generated campaign or audience suggestions through workflow notifications and inspection capabilities. section 9.3.5
- At either stage, establish policies for ethical and compliant AI use rather than treating automation as a universal replacement. section 9.3.5
From one creative to many formats
A marketer can use Typeface to generate several display-ad formats from one creative example, extending campaign production without fundamentally changing the workflow. section 9.3.5
