Moral judgment evaluates choices through values, principles, obligations, and potential effects on others. Humans can make complex ethical decisions because they bring moral understanding that AI systems typically lack. section 3.3.2
In product decisions, moral judgment works alongside contextual understanding, common-sense reasoning, intuition, and empathy. AI can process data, but people must provide guidance when choices carry ethical consequences. section 3.3.2
Apply moral judgment when shaping human–AI collaboration:
- Keep people responsible for ethical decisions that automated systems cannot reliably make. section 3.3.2
- Match the degree of automation to business strategy, resources, team expertise, and the need for human oversight. section 3.3.2
Product decisions and customer service
A person can align a new product feature with company strategy, mission, and vision, or use empathy and communication when handling an aggressive customer. These situations require judgment beyond data processing. section 3.3.2
